Juneau, AK - January 16, 2007 – The Alaska Seafood Marketing Institute (ASMI) is partnering with Buffets Inc. on a “3 From The Sea” promotion which includes three seafood dishes, three nights a week from January through March.  Over 300 Buffets Inc. restaurants are featuring the highly anticipated Butter Crumb Alaska Pollock dish including Old Country Buffet®, Country Buffet®, and HomeTown Buffet®.

Diners looking to extend their palettes beyond traditional buffet fare can treat themselves to the tasty Butter Crumb Alaska Pollock dish, a high-quality mouth-watering option. This menu addition is especially enticing for those looking to incorporate the Food and Drug Administration (FDA) recommended inclusion of seafood at mealtime twice weekly.

When asked why they decided to menu Alaska Pollock, senior director of marketing Brett Shone states, “We like working with Alaska Seafood because previous partnerships have been successful and our customers associate high-quality with the Alaska brand.” Indeed, Alaska Seafood develops its superior flavor and texture from eating a natural marine diet and swimming freely in cold, pure waters.
 
Buffets Inc. is now one of the nation’s largest buffet restaurant chains with over 650 restaurants in 42 states. These restaurants specialize in high-quality, freshly-made choices for the whole family set in a warm and friendly environment. Restaurant focus is on traditional ‘home cooking,’ including freshly prepared salads, soups, entrees and desserts using only the highest-quality ingredients prepared in small batches throughout the day. To locate the most convenient Buffets Inc. restaurant visit www.buffetsinc.com <http://www.buffetsinc.com> .
 
Alaska is the pioneer of sustainability. Since acceptance into the Union in 1959, Alaska has been the only state in the nation whose constitution mandates that “fish…be utilized, developed and maintained on the sustained yield principle.” This long-term dedication to sustainability has resulted in keeping the world stocked with a continuous, ever-replenishing supply of wild seafood.  Alaska's effective and precise fisheries management practices are considered a model for the world.
 
The Alaska Seafood Marketing Institute is the State of Alaska’s official seafood marketing arm.  It is a public agency of the State of Alaska, funded by the Alaska seafood industry, the State of Alaska and federal grants.  ASMI promotes Alaska Seafood throughout the U.S. and in 16 other countries.  ASMI also provides education and training to the seafood industry in food safety and quality assurance practices.  Please go to www.alaskaseafood.org <http://www.alaskaseafood.org/>  for more information.

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Contact: Laura Fleming
800.478.2903